Guiltinan, Joseph P. <br/><br/>
Marketing management :  strategies and programs / 
Joseph P. Guiltinan, Gordon W. Paul, Thomas J. Madden. 
 - 6th ed. 
 - New York ;  London :  McGraw-Hill Companies,  c1997. 
 - xvi, 463p. :  ill. (some col.) ;  24cm. 
 - McGraw-Hill series in marketing .
<br/><br/>Includes bibliographical references (p. 443-446) and index. 
<br/><br/><label>ISBN: </label>007049097X  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.
<br/><br/><label>Dewey Class. No.: </label>658.8 GUI