TY  - BOOK
AU  - Biesenbach,Rob
TI  - Unleash the Power of Storytelling: win hearts, change minds, get results. 
SN  - 9780991081424
AV  - HF5718 .B547 2018
U1  - 658.85 BIE 23
PY  - 2018///]
CY  - Evanston, IL
PB  - Eastlawn Media
KW  - Business communication
KW  - Storytelling
KW  - Selling
KW  - Persuasion (Psychology)
KW  - Success in business
KW  - Psychological aspects
N1  - Includes bibliographical references; Introduction: Why storytelling is essential to success --; Part One; Storytelling essentials --; What makes stories so powerful? --; What is a story? --; How to create a story --; Emotion fuels stories --; Stories at work --; Part Two; Advanced storytelling --; How to focus on your story --; How to preserve the integrity of your stories --; How and where to find great stories --; Story's cousins: comparison, analogy and metaphor --; The dark side of storytelling --; Part Three; Applied storytelling --; How to tell your company's origin story --; How to use stories in a presentation --; How to tell your own story --; How to tell your personal brand story --; How to use story for a toast, tribute or eulogy --; Conclusion: Stand up, stand out
ER  -