Biesenbach, Rob, <br/><br/>
Unleash the Power of Storytelling :  win hearts, change minds, get results. / 
 Unleash the power of story telling 
Rob Biesenbach 
 - 165 pages ;  22 cm 
<br/><br/>Includes bibliographical references 
<br/><br/> Introduction: Why storytelling is essential to success --  Storytelling essentials --  What makes stories so powerful? --  What is a story? --  How to create a story --  Emotion fuels stories --  Stories at work --  Advanced storytelling --  How to focus on your story --  How to preserve the integrity of your stories --  How and where to find great stories --  Story's cousins: comparison, analogy and metaphor --  The dark side of storytelling --  Applied storytelling --  How to tell your company's origin story --  How to use stories in a presentation --  How to tell your own story --  How to tell your personal brand story --  How to use story for a toast, tribute or eulogy --  Conclusion: Stand up, stand out  Part One.  Part Two.  Part Three. 
<br/><br/><label>ISBN: </label>9780991081424 0991081420 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Business communication.<br/>Storytelling.<br/>Selling.<br/>Persuasion (Psychology)<br/>Success in business--Psychological aspects.
<br/><br/><label>LC Class. No.: </label>HF5718  / .B547 2018 HF5718  / .B547 2018 
<br/><br/><label>Dewey Class. No.: </label>658.85 BIE