Wilson, Alan <br/><br/>
Services Marketing :  integrating customer focus across the firm. / 
Alan Wilson, et al... 
 - 2nd European edition 
 - Boston ;  London :  McGraw-Hill/Irwin,  c2012. 
 - xxv, 559 p. :  ill. some col.;  26 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780077132715 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Service industries--Marketing.<br/>Customer services.<br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.8 WIL