Hackley, Christopher E., <br/><br/>
Advertising & Promotion / 
 Advertising and promotion 
Chris Hackley and Rungpaka Amy Hackley. 
 - 3rd edition 
 - xv, 360 p . :  col. ill , ;  23 cm 
<br/><br/>Introducing advertising and promotion -- Theorising advertising -- The brand and integrated marketing communications planning -- Advertising agencies : organising creative work -- Strategy and creativity -- Promotional media in the digital age -- Non-advertising promotion -- International advertising -- Advertising and promotion : ethics and regulation -- Research in advertising. 
<br/><br/><label>ISBN: </label>9781473909014 1473909015 
<br/><br/><label>Source: </label>9781473909014  Ingram Content Group 
<br/><br/><label>Nat. Bib. No.: </label>GBB6H0938  bnb 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising.<br/>Advertising--Social aspects.<br/>Sales promotion.<br/>Advertising--Brand name products.<br/>Advertising.<br/>Advertising--Brand name products.<br/>Advertising--Social aspects.<br/>Sales promotion.<br/>Reclame.
<br/><br/><label>Dewey Class. No.: </label>659.1 HAC