Bateson, John E. G. <br/><br/>
Services Marketing. 

 - 4th ed., International ed. /  John E.G. Bateson, K. Douglas Hoffman. 
 - [Mason, Ohio?] :  South-Western Cengage Learning,  c2011. 
 - xviii, 468 p. :  ill. ;  26 cm. 
<br/><br/> Formerly CIP. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780538476454 (pbk.) :  £47.99 0538476451 (pbk.) :  £47.99 
<br/><br/><label>Nat. Bib. No.: </label>GBB080961  bnb 
<br/><br/><label>Nat. Bib. Agency Control No.: </label>015594604  Uk 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Service industries--Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.8 BAT