McDaniel, Carl,  Jr.,  1941- <br/><br/>
Introduction to Marketing / 
Carl McDaniel, Charles W. Lamb, Joseph F. Hair, Jr. 
 - 12th ed. 
 - [Mason, Ohio?] :  South-Western Cengage Learning,  c2013. 
 - xxviii, 835 p.:  ill., maps ;  28 cm. 
<br/><br/> Previous ed.: 2011.  "International edition"--Cover and t.p. verso.  Formerly CIP. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9781133273875 (pbk.) :  £48.99 1133273874 (pbk.) :  £48.99 
<br/><br/><label>Nat. Bib. No.: </label>GBB206918  bnb 
<br/><br/><label>Nat. Bib. Agency Control No.: </label>016015261  Uk 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.8 MCD