Burtenshaw, Ken. <br/><br/>
The fundamentals of creative advertising / 
Ken Burtenshaw, Nik Mahon, Caroline Barfoot. 
 - 2nd ed. 
 - Lausanne :  AVA Academia,  c2011. 
 - 183 p. :  ill. (chiefly col.) ;  23 cm. 
 - AVA fundamental series .
<br/><br/> Text on inside covers.  Formerly CIP. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9782940411566 (pbk.) :  £26.50 2940411565 (pbk.) :  £26.50 
<br/><br/><label>Nat. Bib. No.: </label>GBB144290  bnb 
<br/><br/><label>Nat. Bib. Agency Control No.: </label>015786229  Uk 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising.<br/>Advertising campaigns.<br/>Commercial art.
<br/><br/><label>Dewey Class. No.: </label>659.1 BUR