TY  - BOOK
AU  - Perreault,William D.
AU  - Cannon,Joseph P.
AU  - McCarthy,E.Jerome
TI  - Essentials of Marketing: a marketing strategy planning approach. 
SN  - 9781259251634 (paperback) :
U1  - 658.8 PER 23
PY  - 2015///]
CY  - New York, NY
PB  - McGraw-Hill Education
KW  - Marketing
N1  - "McGraw-Hill international edition"--Cover; "MHID: 1-259-26163-2"--Title page verso; Formerly CIP; Includes bibliographical references and index
ER  -