Perreault, William D.,  Jr., <br/><br/>
Essentials of Marketing :  a marketing strategy planning approach. / 
William D. Perreault, Jr., Ph.D., University of North Carolina, Joseph P. Cannon, Ph.D., Colorado State University, E. Jerome McCarthy, Ph.D., Michigan State University. 
 - 14 edition, International student edition. 
 - xliii, 717 pages :  illustrations (colour), maps (colour) ;  28 cm 
<br/><br/> "McGraw-Hill international edition"--Cover.  "MHID: 1-259-26163-2"--Title page verso.  Formerly CIP. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9781259251634 (paperback) :  £45.99 
<br/><br/><label>Nat. Bib. No.: </label>GBB412470  bnb 
<br/><br/><label>Nat. Bib. Agency Control No.: </label>016620564  Uk 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.8 PER