Principles and practice of marketing / David Jobber.

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TextPublication details: New York ; London : McGraw-Hill Higher Education, 2003.Edition: 4th edDescription: xxxiv, 942 p. : col. ill., col. map, col. port. ; 26 cmContent type:

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Item type	Current library	Call number	Status	Barcode
Books	Cavendish University Siyani Library Open Access	658.8 JOB (Browse shelf(Opens below))	Available	CUU0000003514

Previous ed.: London: McGraw-Hill, 2001.

Formerly CIP Uk

Includes bibliographic references and index.

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