Marketing management : a strategic, decision-making approach / Harper W. Boyd, Jr. ... [et al.].
Material type:
TextSeries: The McGraw-Hill/Irwin series in marketingPublication details: Boston, Mass. : McGraw-Hill, c2002.Edition: 4th edDescription: xxi, 594 p. : ill. ; 26 cmISBN: - 0072315237 (alk. paper)
- 658.8 BOY
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Cavendish University Siyani Library Open Access | 658.8 BOY (Browse shelf(Opens below)) | Available | CUU0000003461 | |
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Cavendish University Siyani Library Open Access | 658.8 BOY (Browse shelf(Opens below)) | Available | CUU0000003462 | |
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Cavendish University Siyani Library Open Access | 658.8 BOY (Browse shelf(Opens below)) | Available | CUU0000003463 | |
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Cavendish University Siyani Library Open Access | 658.8 BOY (Browse shelf(Opens below)) | Available | CUU0000003464 | |
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School of Post Graduate Studies Open Access | 658.8 BOY (Browse shelf(Opens below)) | Available | 0000007408 | |
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School of Post Graduate Studies Open Access | 658.8 BOY (Browse shelf(Opens below)) | Available | 0000007409 |
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| 658.8 BOY Marketing management : | 658.8 BOY Marketing management : | 658.8 BOY Marketing management : | 658.8 BOY Marketing management : | 658.8 DWY Business marketing : | 658.8 DWY Business marketing : | 658.8 DWY Business marketing : |
Includes bibliographical references and indexes.
System requirements: IBM®PC, or 100% compatible computer, Microsoft® Windows® 95 or higher.
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