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Marketing management : a strategic, decision-making approach / Harper W. Boyd, Jr. ... [et al.].

Contributor(s): Material type: TextTextSeries: The McGraw-Hill/Irwin series in marketingPublication details: Boston, Mass. : McGraw-Hill, c2002.Edition: 4th edDescription: xxi, 594 p. : ill. ; 26 cmISBN:
  • 0072315237 (alk. paper)
Subject(s): DDC classification:
  • 658.8 BOY
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Holdings
Item type Current library Call number Status Barcode
Books Books Cavendish University Siyani Library Open Access 658.8 BOY (Browse shelf(Opens below)) Available CUU0000003461
Books Books Cavendish University Siyani Library Open Access 658.8 BOY (Browse shelf(Opens below)) Available CUU0000003462
Books Books Cavendish University Siyani Library Open Access 658.8 BOY (Browse shelf(Opens below)) Available CUU0000003463
Books Books Cavendish University Siyani Library Open Access 658.8 BOY (Browse shelf(Opens below)) Available CUU0000003464
Books Books School of Post Graduate Studies Open Access 658.8 BOY (Browse shelf(Opens below)) Available 0000007408
Books Books School of Post Graduate Studies Open Access 658.8 BOY (Browse shelf(Opens below)) Available 0000007409

Includes bibliographical references and indexes.

System requirements: IBM®PC, or 100% compatible computer, Microsoft® Windows® 95 or higher.

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