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Media and communication research methods : an introduction to qualitative and quantitative approaches / by Arthur Asa Berger.

By: Material type: TextTextPublication details: Thousand Oaks, Calif. : Sage Publications, c2000.Description: p. cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 0761918523 (alk. paper)
  • 0761918531 (pbk. : alk. paper)
Subject(s): DDC classification:
  • 302.2 BERĀ 21
LOC classification:
  • P91.3
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Includes bibliographical references and indexes.

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