Essentials of Marketing : a global-managerial approach. / William D. Perreault, Jr., E. Jerome McCarthy.
Material type:
TextSeries: McGraw-Hill/Irwin series in marketingPublication details: Boston, Mass. : McGraw-Hill, c2003.Edition: 9th edDescription: 624, 29 p. ; ill. ; 28 cmISBN: - 0072464208 (alk. paper)
- 0071198695 (international : alk. paper)
- 380.1 PER 21
- HF5415 .M378 2003
| Item type | Current library | Call number | Status | Notes | Barcode | |
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Cavendish University Siyani Library Open Access | 380.1 PER (Browse shelf(Opens below)) | Available | Damaged | CUU0000002753 |
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Includes bibliographical references and indexes.
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