Marketing strategy : A decision-focused approach.

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TextPublication details: Boston : London ; McGraw-Hill/Irwin, 2003.Edition: 4th ed., International edDescription: xviii, 363 p. : ill. ; 26 cmISBN:

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Item type	Current library	Call number	Status	Barcode
Books	Cavendish University Siyani Library Open Access	658.802 WAL (Browse shelf(Opens below))	Available	CUU0000002723
Books	Cavendish University Siyani Library Open Access	658.802 WAL (Browse shelf(Opens below))	Available	CUU0000002724
Books	Cavendish University Siyani Library Open Access	658.802 WAL (Browse shelf(Opens below))	Available	CUU0000002725
Books	Cavendish University Siyani Library Open Access	658.802 WAL (Browse shelf(Opens below))	Available	CUU0000002726
Books	Cavendish University Siyani Library Open Access	658.802 WAL (Browse shelf(Opens below))	Available	CUU0000002727
Books	Cavendish University Siyani Library Open Access	658.802 WAL (Browse shelf(Opens below))	Available	CUU0000002728
Books	Cavendish University Siyani Library Open Access	658.802 WAL (Browse shelf(Opens below))	Available	CUU0000002729

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Rev. ed. of: Marketing strategy / Orville C. Walker, Jr., Harper Boyd, Jr., Jean-Claude Larréché. 3rd ed. c1999.

Includes bibliographical references and indexes.

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