Services marketing : Integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner.
Material type:
TextPublication details: Boston ; London : McGraw-Hill/Irwin, c2003.Edition: 3rd edDescription: xx, 668 p. : ill; 26 cmISBN: - 0072471425
- 658.8 ZEI
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| 658.8 PER Basic marketing : | 658.8 ZEI Services marketing : | 658.8 ZEI Services marketing : | 658.8 ZEI Services marketing : | 658.8 ZEI Services marketing : | 658.802 WAL Marketing strategy : | 658.83 CHI Marketing research / |
Includes bibliographical references and index.
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