Services marketing : Integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner.

By:

Zeithaml, Valarie A

Contributor(s):

Bitner, Mary Jo

Material type: Text

TextPublication details: Boston ; London : McGraw-Hill/Irwin, c2003.Edition: 3rd edDescription: xx, 668 p. : ill; 26 cmISBN:

0072471425

Subject(s):

DDC classification:

658.8 ZEI

Online resources:

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Books	Cavendish University Kingsgate Library Open Access	658.8 ZEI (Browse shelf(Opens below))	Available	CUU0000002656
Books	Cavendish University Kingsgate Library Open Access	658.8 ZEI (Browse shelf(Opens below))	Available	CUU0000002589
Books	Cavendish University Kingsgate Library Open Access	658.8 ZEI (Browse shelf(Opens below))	Available	CUU0000002651
Books	Cavendish University Kingsgate Library Open Access	658.8 ZEI (Browse shelf(Opens below))	Available	CUU0000002593
Books	Cavendish University Siyani Library Open Access	658.8 ZEI (Browse shelf(Opens below))	Available	CUU0000002585
Books	Cavendish University Siyani Library Open Access	658.8 ZEI (Browse shelf(Opens below))	Available	CUU0000002658
Books	Cavendish University Siyani Library Open Access	658.8 ZEI (Browse shelf(Opens below))	Available	CUU0000002657
Books	Cavendish University Siyani Library Open Access	658.8 ZEI (Browse shelf(Opens below))	Available	CUU0000002654
Books	Cavendish University Siyani Library Open Access	658.8 ZEI (Browse shelf(Opens below))	Available	CUU0000002653
Books	Cavendish University Siyani Library Open Access	658.8 ZEI (Browse shelf(Opens below))	Available	CUU0000002594
Books	Cavendish University Siyani Library Open Access	658.8 ZEI (Browse shelf(Opens below))	Available	CUU0000002592
Books	Cavendish University Siyani Library Open Access	658.8 ZEI (Browse shelf(Opens below))	Available	CUU0000002591
Books	Cavendish University Siyani Library Open Access	658.8 ZEI (Browse shelf(Opens below))	Available	CUU0000002590
Books	Cavendish University Siyani Library Open Access	658.8 ZEI (Browse shelf(Opens below))	Available	CUU0000002588
Books	Cavendish University Siyani Library Open Access	658.8 ZEI (Browse shelf(Opens below))	Available	CUU0000002587
Books	Cavendish University Siyani Library Open Access	658.8 ZEI (Browse shelf(Opens below))	Available	CUU0000002586
Books	School of Post Graduate Studies Open Access	658.8 ZEI (Browse shelf(Opens below))	Available	CUU0000002652
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Books	School of Post Graduate Studies Open Access	658.8 ZEI (Browse shelf(Opens below))	Available	CUU0000002584
Books	School of Post Graduate Studies Open Access	658.8 ZEI (Browse shelf(Opens below))	Available	CUU0000002659

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Includes bibliographical references and index.

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