Basic marketing : A global-managerial approach / William D. Perreault, Jr., E. Jerome McCarthy.
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TextSeries: McGraw-Hill/Irwin series in marketingPublication details: Boston; London : McGraw-Hill/Irwin , c2005.Edition: 15th edDescription: xxxii,815p: col. ill; 28 cmISBN: - 0072409479
- 658.8 PER
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Uk
Includes index.
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