Marketing management : strategies and programs / Joseph P. Guiltinan, Gordon W. Paul, Thomas J. Madden.
Material type:
TextSeries: McGraw-Hill series in marketingPublication details: New York ; London : McGraw-Hill Companies, c1997.Edition: 6th edDescription: xvi, 463p. : ill. (some col.) ; 24cmISBN: - 007049097X
- 658.8 GUI
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| 658.8 GUI Marketing management : | 658.8 GUI Marketing management : | 658.8 GUI Marketing management : | 658.8 GUI Marketing management : | 658.8 GUI Marketing management : | 658.8 HAN Handbook of marketing strategy / | 658.8 JOB Principles and practice of marketing / |
Includes bibliographical references (p. 443-446) and index.
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