Advertising and Promotions : an integrated brand approach / Richard Semenik ... [et al.].

Contributor(s):

Semenik, Richard J

Material type: Text

TextPublication details: Mason, Ohio : South-Western, c2012.Edition: 6th ed., International edDescription: xxxix, 710 p. : col. ill, ; 28 cmContent type:

text

Media type:

unmediated

Carrier type:

volume

ISBN:

9780538479868 (pbk.) :
0538479868 (pbk.) :

Subject(s):

DDC classification:

659.1 ADV 23

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Holdings
Item type	Current library	Call number	Status	Barcode
Books	Cavendish University Kingsgate Library Reference	659.1 ADV (Browse shelf(Opens below))	Available	0000006818
Books	Cavendish University Siyani Library Open Access	659.1 ADV (Browse shelf(Opens below))	Available	0000006761

Previous ed.: published as Advertising and integrated brand promotion. 2009.

Formerly CIP. Uk

Includes bibliographical references and index.

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