Advertising, Promotion, and other Aspects of Integrated Marketing Communications / Terence A. Shimp, J. Craig Andrews.
Material type:
TextPublication details: Australia : South-Western, [2013]Edition: Ninth editionDescription: xxii, 729 . : ill, ; 28 cmContent type: - text
- unmediated
- volume
- 9781133191421 (pbk.) :
- 1133191428 (pbk.) :
- 658.82 SHI 23
| Item type | Current library | Call number | Status | Barcode | |
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Cavendish University Kingsgate Library Reference | 658.82 SHI (Browse shelf(Opens below)) | Available | 0000006834 | |
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Cavendish University Siyani Library Open Access | 658.82 SHI (Browse shelf(Opens below)) | Available | 0000006757 |
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| 658.804 BRE Business-to-business marketing / | 658.8102 BON Competitive intelligence and the sales force : | 658.812 CRA The finishing touch : | 658.82 SHI Advertising, Promotion, and other Aspects of Integrated Marketing Communications / | 658.83 CHI Marketing research / | 658.83 CHI Marketing research / | 658.83 CHI Marketing research / |
International edition.
Formerly CIP. Uk
Includes bibliographical references and index.
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