Contemporary Advertising and Integrated Marketing Communications / William F. Arens, Michael F. Weigold, Christian Arens
Material type:
TextPublication details: New York, NY : McGraw-Hill/Irwin, c2013Edition: 14th edDescription: xxxix, 722 p. : ill. (some col.) ; 24 cmISBN: - 9781121914018
- 1121914012
- 659.1 ARE 23
- HF5821 .B62 2013
- HF5821 .B62 2013
| Item type | Current library | Call number | Status | Barcode | |
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Books
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Cavendish University Siyani Library Open Access | 659.1 ARE (Browse shelf(Opens below)) | Available | CUU0000005751 | |
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Books
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Cavendish University Siyani Library Open Access | 659.1 ARE (Browse shelf(Opens below)) | Available | CUU0000005752 |
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| 659.1 ARE Contemporary advertising / | 659.1 ARE Contemporary advertising / | 659.1 ARE Contemporary Advertising and Integrated Marketing Communications / | 659.1 ARE Contemporary Advertising and Integrated Marketing Communications / | 659.1 BEL Advertising and promotion : | 659.1 BEL Advertising and promotion : | 659.1 BEL Advertising and promotion : |
Includes bibliographical references and indexes
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