Handbook of marketing strategy / edited by Venkatesh Shankar and Gregory S. Carpenter.

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Material type: Text

TextPublication details: Cheltenham : Edward Elgar, c2012.Description: xxi, 504 p. : ill. ; 25 cmISBN:

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Holdings
Item type	Current library	Call number	Status	Barcode
Books	Cavendish University Siyani Library Open Access	658.802 HAN (Browse shelf(Opens below))	Available	CUU0000004854

Cavendish University

Includes bibliographical references and index.

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