Marketing management : strategies and programs / Joseph P. Guiltinan, Gordon W. Paul, Thomas J. Madden.

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TextSeries: McGraw-Hill series in marketingPublication details: New York ; London : McGraw-Hill Companies, c1997.Edition: 6th edDescription: xvi, 463p. : ill. (some col.) ; 24cmContent type:

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Holdings
Item type	Current library	Call number	Status	Barcode
Books	Cavendish University Siyani Library Open Access	658.8 GUI (Browse shelf(Opens below))	Available	CUU0000004836

Includes bibliographical references (p. 443-446) and index.

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