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Basic marketing :

Perreault, William D.

Basic marketing : William D. Perreault, etal... - European ed. - London: McGraw-Hill, c2000. - xii,516p.; col. ill. ; 28 cm.

Includes bibliographical references and indexes.

ISBN: 0256204020

Subjects--Topical Terms:
Marketing

Dewey Class. No.: 658.8 PER

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