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Principles and practice of marketing /

Jobber, David.

Principles and practice of marketing / David Jobber. - 2nd ed. - London : McGraw-Hill publishing company, c1998. - xvii,711 p. : col.ill; 27 cm.

Includes indexes.

ISBN: 0077094352

Subjects--Topical Terms:
Marketing.
Marketing

Dewey Class. No.: 658.8 JOB

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