Essentials of Strategic Management :

Gamble, John

Essentials of Strategic Management : the quest for competitive advantage./ John E. Gamble, Arthur A. Thompson Jr., Margaret A. Peteraf - 3rd ed. / John E. Gamble, Arthur A. Thompson, Jr., Margaret A. Peteraf. - New York : McGraw-Hill Higher Irwin, c2013. - xl, 519 p. : ill. some col. ; 26 cm.

"International student edition"--Cover. Formerly CIP.

Includes bibliographical references and index.

9780071318129 (pbk.) : £37.99 0071318127 (pbk.) : £37.99

GBB1D1008 bnb

015968947 Uk


Strategic planning.
Business planning.
Competition.
Strategic planning--Case studies.

658.4012 GAM
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