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Services Marketing.

Bateson, John E. G.

Services Marketing. - 4th ed., International ed. / John E.G. Bateson, K. Douglas Hoffman. - [Mason, Ohio?] : South-Western Cengage Learning, c2011. - xviii, 468 p. : ill. ; 26 cm.

Formerly CIP.

Includes bibliographical references and index.

ISBN: 9780538476454 (pbk.) : £47.99 0538476451 (pbk.) : £47.99

Nat. Bib. No.: GBB080961 bnb

Nat. Bib. Agency Control No.: 015594604 Uk

Subjects--Topical Terms:
Service industries--Marketing.

Dewey Class. No.: 658.8 BAT

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